Brand Protection

Brand Protection in AttackMetricx is an active defense layer that safeguards your organization’s identity against impersonation, fraud, phishing campaigns, and fake support pages across social networks and public platforms. Unlike legacy monitoring tools that simply generate alerts, AttackMetricx transforms each detection into a managed case with evidence, review workflows, and coordinated takedown execution and verification ensuring you see measurable results, not just notifications.

Why it’s powerful:

• Real-time risk posture: The Brand Status panel (Completed / In Progress / Rejected / Out of Scope / Reviewed / Pending Customer Review) combined with the Organization Risk indicator (A–F) provides a live snapshot of brand security and remediation progress.

• Actionable visibility over time: The Activity Tracker shows a monthly timeline of all takedown cases and their outcomes, while Brand Severity highlights risk levels (Critical / High / Medium / Low / Info) in clear visual form.

• Platform-wide coverage: The Platform Distribution widget maps fraudulent activity across Facebook, Instagram, X, TikTok, WhatsApp, Telegram, Websites, and Truecaller helping you quickly see where threats are most active.

• Noise reduction & precision: A Fraud Indicators List (keywords and patterns) can be customized to surface suspicious accounts or posts, while a Whitelisted URLs list excludes official channels and reduces false positives.

• Case management & enforcement: In Fraudulent Tracking, analysts can open or update fraud cases, assign severity and status, attach evidence (screenshots, URLs, ads), and track progress via a Timeline View. Built-in Auto-check periodically verifies if a takedown is successful, with Manual Refresh available for instant revalidation.

• Audit trail & accountability: The History tab provides a full compliance-grade audit log (Action, Created By, Created At, Type, IDs), with export options for management reporting or legal processes.

• Flexible response models: From Monitor-Only to Takedown on Request or Auto-Takedown (any non-whitelisted element is targeted automatically), policies can be tuned to match your organization’s tolerance and priorities.

Bottom line: AttackMetricx Brand Protection doesn’t just observe fraud it hunts, enforces, and validates. This minimizes impersonation risks, disrupts phishing attempts, and protects corporate reputation with evidence-backed workflows and measurable outcomes.