What is Brand Protection?

Brand Protection is a cybersecurity and risk management practice that safeguards an organization’s digital identity and reputation against misuse by attackers. Threat actors often create impersonating domains, phishing websites, fake social media profiles, or fraudulent apps to deceive customers and employees.

Brand Protection continuously monitors the internet including websites, app stores, and social platforms to detect:

• Phishing websites designed to steal credentials by mimicking your official site.

• Look-alike or typo-squatted domains (e.g., replacing one character in your domain).

• Unauthorized use of logos or trademarks in malicious campaigns.

• Fake accounts or fraudulent ads targeting your customers.

By identifying these threats early, organizations can:

• Take down malicious content through domain takedowns, DMCA notices, or legal action.

• Protect customers from fraud, phishing, and identity theft.

• Preserve brand reputation and trust, ensuring clients interact only with legitimate digital assets.

In short, Brand Protection acts as a shield for your online identity, helping organizations maintain credibility while reducing the risk of brand abuse in cyberattacks.